TiP

Probably everyone already knows about this book - Tipping Point by Malcolm Gladwell. It's a very nice book to read, it helps u make sense of viral spread of products and ideas and Who doesn't want to make sense of that?!

The book is very smooth, with many stories that help u grasp the author's point, and has very interesting research studies - u can just read it for those.

One of the thoughts i got of the book is that viral spread is about a spread multiplier. If it is 1, nothing happens, if it is 1.000001 it will grow exponentially and if it is 0.999999 it will die exponentially. That's were the tipping comes from.

Another thought is not all viral agents are as useful, and its is not those at the center of a network that matter, but it is more of those that connect networks.

The one thing that Malcolm doesn't address is the effect of number of users/patients on the multiplier. His approach was that the multiplier is more a function of the stickness of the idea/product.

I looked for Malclom material online, he seems to be a very interesting speaker , check his videos on YouTube at TED and with Charlie Rose.