Sunday, July 15, 2007

The Geekness Factor

Today i gave up most of my Saturday to attend communityNext - the viral marketing conference. I was hoping to get some insights similar to those you get from reading something like "Tipping Point", but this time hearing it from those experiencing it first hand. Unfortunately i got very little of that.

Except for one or two speakers/panelists, i really didn't get anything concrete that can be reapplied. Telling you that the main thing is to have a really good product, doesn't really add much. The over emphasized fun factor was starting to sound like irresponsible and goalless. This is not to say that there weren't a couple with meaningful things on their hands. But there was a big portion of people that are doing things that "they" think is fun and period; a not seemingly-interesting person broadcasting his life 24/7, a blog that has to do with cats and cheese burger, and a guy who thinks its extremely obvious that booze is so cool with email and have nothing to add more than that.

It's a different world out there. And they are the ones millions of people are downloading their apps on facebook. It's interesting to get to see it from the inside, but i don't seem to belong to it. Maybe I would have a different opinion if i were in their shoes playing around to start the next big thing, or maybe the next not very big thing.

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