What everyone over here seems to have read

I started reading "Crossing the Chasm" - the book that everyone here at Silicon Valley seemed to have read. I just finished the first chapter. The idea behind the book is that there exists a big gap between what is called early adopters and early majority, and it is at this gap where so many startups - to everyone's surprise - fail.
The book supposedly develops a framework to cross this gap, hence the name "Crossing the Chasm".

So far it is interesting to read. The only caveat is that - being a relatively old book - most of its references are to enterprise clients. This raises the question of how applicable is that to the world of consumer technology.